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CNN

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Dec 01, 2020
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Sephora is set to open mini shops inside Kohl's stores, with the first 200 locations debuting in fall of 2021. It's part of an effort to reach more customers outside the mall.

The partnership will replace an earlier one that Sephora struck with JCPenney (JCP) that the cosmetics chain says is slated to end in the next few years.
The deal is also expected to allow Kohl's to offer a broader array of higher-end beauty products to appeal to its younger shoppers. Shares of Kohl's (KSS) closed up 13% at $36.52 on Tuesday.

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