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Mar 01, 2021
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Starbucks is adding oat milk to its menus across the United States beginning Tuesday as demand for non-dairy alternatives surges.

Oat milk has become especially trendy in recent years among coffee drinkers avoiding dairy. Starbucks is serving Oatly, the Oprah Winfrey-backed brand that recently announced plans to go public.
Starbucks (SBUX) said that the arrival of oat milk comes at a "time when customers are seeking more plant-based choices to incorporate into their daily routines." Citing Nielsen data, the chain said US oat milk sales soared 170% over the past year.
Demand for oat milk has been a boon for Oatly, too. Last summer, the Swedish company scored a $200 million investment from a Blackstone-led investment group that included Oprah, Natalie Portman, Jay-Z's entertainment agency and former Starbucks CEO Howard Schultz. Oatly is seeking to be valued at $10 billion, according to Bloomberg.

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