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Sep 02, 2020
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Target is beefing up its fledgling Good & Gather food and beverage brand with 600 new items, including premium frozen wood-fired crust pizzas, meatless burgers, jalapeno avocado hummus and honey vanilla butter.

The expansion of its flagship in-store brand comes a year after its launch and includes a signature line of pasta and sauces imported from Italy, and a selection of organic coffee, the retailer shared exclusively with USA TODAY.

“Food and beverage continue to play a very important role in the Target experience,” said Stephanie Lundquist, a company executive vice president and president of food and beverage. “Families right now, more than ever, are looking for a little inspiration and the ability to create some delicious dishes at home.”

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With the new products being added to store shelves across the country through early October, the brand will have nearly 2,000 products and be Target's largest store-owned brand by number of items, Lundquist said. It has generated more than $1 billion in sales and is expected to be a multi-billion dollar brand.

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The products are made without artificial flavors and sweeteners, synthetic colors and high-fructose corn syrup and carry a money-back guarantee called the Good & Gather promise: "Love every bite or your money back."

The first 650 products that included avocado toast salad, ready-made pastas and dairy were released in September 2019, and 600 more were added this spring during the coronavirus pandemic.

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