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Jun 04, 2020
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Get ready for a shopping spree because Amazon just announced the fashion sale of the summer. While Amazon Prime Day — considered the Black Friday of July — is typically held in the summer, it was pushed back in light of the coronavirus pandemic. Luckily, this new sale should hold you over until September, which is when Prime Day has been reportedly rescheduled for.

According to CNBC, an Amazon spokesperson confirmed that they’ll be hosting “The Big Style Sale” in June, which will include seasonal deals for larger and smaller fashion brands. While Amazon hasn’t announced the date of the sale, they sent an invite-only letter to retailers announcing they will be having a “Fashion Summer Sale Event” on June 22, which was detailed in a letter obtained by CNBC. They said their hope is to boost sales for sellers who have experienced declined sales during the coronavirus pandemic, namely those who couldn’t switch gears to selling face masks and other in-demand items. The sale is supposedly running anywhere from seven to 10 days.

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