Amazon Prime Two-day Shipping Will Go Down to One Day

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Two-day unlimited shipping is likely Amazon's most popular perk for its Prime members, and it's about to get even better.

The announcement comes after Amazon has already added same-day and one-day shipping to many of its markets, as well as two-hour deliveries through its Prime Now program. In June, as a possible precursor to the one-day shipping plan, Amazon unveiled the Delivery Service Partners program, which supports entrepreneurs to start delivery businesses to ship Amazon packages.

The two-day shipping program first launched in 2005 and now allows Prime members to get unlimited two-day deliveries of tens of millions of items. The program helped spark Prime as a must-have for millions of customers and helped Amazon develop a loyal following of shoppers. Prime, which has over 100 million members worldwide, now includes a video-streaming library, music library and cloud storage.

As part of its infrastructure work, Amazon in 2017 announced plans for a new $1.49 billion air cargo hub in Kentucky. It leases 40 Prime Air cargo planes and bought thousands of truck trailers. The company also started Amazon Flex, a gig economy service that lets contract workers deliver Amazon packages, and it already partners with many smaller local shipping companies throughout the country.

Despite all these additional delivery capabilities, Olsavsky said Thursday that Amazon will need to continue relying on its delivery partners going forward -- a nod to years-long concerns that Amazon would eventually compete directly with UPS and FedEx as a delivery provider.

The Prime announcement came after Amazon reported a fourth-straight earnings record, but posted slower revenue growth.

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