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CNBC

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May 22, 2020
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Amazon plans to delay its annual Prime Day event until September as its warehouses continue to manage a surge in orders due to the coronavirus. It typically uses the discount celebration to secure new Prime members.

The company decided this week it will delay the two-day summer event, which is typically held in July, according to the Wall Street Journal. Prime Day, launched in 2015, is Amazon’s marquee shopping event. It typically uses the discount celebration to secure new Prime members, as well as to promote its own products and services.

Amazon has recently shown signs that things may be returning to normal at its fulfillment centers. Delivery times improved, and it lifted restrictions on nonessential goods and restored some services to its website, such as coupons and deals. But supply still hasn’t caught up to demand, and many household goods are still out of stock or showing delayed shipping times.
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