About this Deal
|Brookstone has filed for bankruptcy for the second time since 2014 after more than 40 years of business. Other than 35 of its airport locations, all of its US outlets will shut down.|
This could be a bittersweet moment for shoppers just as it was when The Sharper Image closed down in 2008, or when SkyMall closed seven years later. All of its quirky non-essentials - like 3D printing pends, Parrot AR Drones, and gigantic Dance Dance Revolution remote controls - gave customers a welcome escape from everyday life.
In its prime, Brookstone was able to drive significant foot traffic as an all-in-one geek boutique. But intense competition from rivals that often sell cheaper products with the convenience of online shopping may have kept Brookstone from reviving after their 2014 bankruptcy. CFO Greg Tribou said recent technology shifts in e-commerce triggered data loss which had a "severely damaging" impact upon digital sales.
While other companies like Toys 'R' Us and Claire's also declared bankruptcy earlier this year, Bloomberg denies that e-commerce companies like Amazon are solely responsible for the retail retreat. Brookstone revealed supply chain issues and management turnover also contributed to its closure.
Brookstone hasn't been completely extinguished from the retail map - you'll just have to shop online from now on.
You can read more about it on Engadget.