May 26, 2020
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About this Deal
HBO Max, WarnerMedia’s shiny new vessel into the streaming wars, is set to launch on Wednesday, May 27.
It’s regularly priced at $14.99 monthly, the same as the existing HBO Now service, but with much more: HBO Max includes everything on HBO plus hundreds of additional titles, including the complete runs of “Friends” and “The Big Bang Theory”; more than 2,000 movies; and Max Originals “Love Life,” “On the Record,” “Legendary,” “Craftopia,” “Looney Tunes” and “The Not Too Late Show with Elmo.”
So how will you be able to access to HBO Max?
First off, it’s initially available only in the U.S. The AT&T-owned media company has inked a dozen distribution deals — but as of this writing, it has not secured pacts with three biggies: Comcast, Roku and Amazon Fire TV. (WarnerMedia also doesn’t have a deal with Dish Network/Sling TV, which hasn’t carried HBO since November 2018.)
For the distribution deals WarnerMedia has signed, existing subscribers of HBO on each platform (for the most part) will receive automatic access to HBO Max. Out of the gate, though, to get access to HBO Max, those subscribers will need to download the HBO Max app on one of the supported platforms (i.e., the content won’t be integrated into program guides on pay-TV providers). At that point, they will need to log in using their existing HBO Now/HBO Go credentials.
HBO Max’s launch partners currently include: AT&T, which is offering various bundling and free-trial offers; Apple; Google/YouTube TV; Hulu; Charter; Samsung; Altice USA; Cox; Verizon; Microsoft’s Xbox One; Sony’s PlayStation 4; and the National Cable Television Cooperative (NCTC), a consortium of smaller operators.
Note that the HBO Now and HBO Go services will not be going away just yet, given that WarnerMedia does not have deals with all current distributors.
Here are the details for each way to access and/or sign up for HBO Max:
Direct Subscription: Sign up directly on hbomax.com. Leading up to the launch, HBO Max is available to preorder for a 20% discount of $11.99 per month for new or returning HBO Now customers who sign up by May 27 at 2:59 a.m. ET.