Free Cancellations & More w/ New Uber Rewards

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Uber announced that it will launch a new loyalty program called Uber Rewards that will offer users perks such as phone support, complimentary upgrades, access to the highest-rated drivers, and free ride cancellations!

It will start out in nine cities before launching for all US riders over the next few months.

Lyft also announced earlier that they're going to start their own loyalty program called Lyft Rewards that will launch for select users in December.

Both companies already have loyalty programs, but these will be the first that all users can access in the US.

Uber's program will have four tiers: Blue, Gold, Platinum, and Diamond. They will be free for existing Uber customers. You'll be able to earn one point for every dollar spent on Uber Pool and Uber Eats, $2 for UberX, and $3 for luxury Uber rides.

You'll level up from Blue to Gold at 500 points, then 2,500 points for Platinum, and 7,500 points for Diamond. Once you hit Gold membership, you'll be able to get free cancellations. With Platinum, you can add fixed rates between two set locations.

Uber has said that the program will evolve as they receive feedback from users in the first nine cities.
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