Retailers kickstart Boxing Day sales … on Christmas Eve - the guardian (UK)


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Forget Boxing Day, the sales are on now. Marks & Spencer, John Lewis and Currys/PC World have forgone tradition and will start their sales on Monday.

M&S began its online sale at noon on Christmas Eve, John Lewis kicked off its sale at 5pm and Currys/PC World at 7pm. M&S has even bought the "Christmas Eve sales" search terms on Google in an attempt to attract shoppers.

The dash for bargains will continue on Christmas Day, with online retailers predicting a record 82m visits, a 32% increase on last year, according to Experian. Amazon will begin its sale a day earlier than normal on Christmas Day at 9am.

The last-minute dash to the high street is also expected to be much busier than in previous years. Many consumers were unable to finish all their shopping on 23 December – normally the busiest Christmas shopping day – because of Sunday trading laws limiting shops to just six hours trading.

To get round the ban M&S reopened more than 60 of its stores to allow customers to buy up essentials before Monday's crush of last-minute panic buyers.

The high street will be at the busiest it has been all year at around lunchtime and early afternoon on Monday, according to experts at Ipsos Retail Performance (IPR), which measures shoppers footfall.

"This December we have seen unusual patterns of shopping activity and buyer behaviour which is now culminating in a mad dash to the shops by many consumers – and very possibly men – who have left some if not all of their gift buying for family and friends until the last minute," said Peter Luff, president of IPR.

"Over the past week, shoppers were out in their numbers across the UK, but the extra day ahead of Christmas will mean that many consumers will be out shopping for last-minute gifts and other items associated with the holiday season, such as food and drink."

Luff said high street shopping activity for the past week is up 17% on the previous week, but is still 2.2% down on 2011.

The British Retail Consortium said spending in the run-up to Christmas had been "acceptable but not exceptional". The retail industry trade association said spending over the final weekend before Christmas is expected to ring in at £5bn.

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Comments (1)

omegafemale (L5)
Dec 25, 2012
wow! really? every year i post a short news article about Canada and the UK's Boxing Day Sales (kinda like our Black Friday) and this year it gets dumped (cry) :P

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